ABOUT THE PROGRAMME
THE FORGE
The Forge is for early-stage startups, who are about to launch their product. The programme takes place three times a year - in the Spring, Winter, and Fall.
The structure of the programme is based on what early-stage tech founders are usually most struggling with (but don’t yet realise).
WEEK 1
Personal development and soft skills
WEEK 2
Fundamentals (team, KPI’s, focus)
WEEK 3
Customers
(sales, marketing, PR...)
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WEEK 4
Back office
(culture, internal plans, funding)
Aim: Help first-time growth company founders avoid repeating the most common mistakes, so the whole region improves.
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Format & Duration: This is a 3,5-week programme consisting of an intense mix of workshops, 1on1 meetings and hands-on work, taking approximately 20 hours each week.
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Coach profile: Founders or early-stage employees with 3+ years of experience.
Note: Week 1 may sometimes be done at the end of the program.
Location: The programme takes place at Startup Sauna in Espoo, Finland (This can change depending on global situations)
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After the programme, there are regular follow-up’s via video calls to ensure progress and that appropriate help can be offered at the right time.
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TIMELINE
Month -3 Applications open
Month -2 Application deadline + interviews begin
Month -1 Teams selected
Month 0 Programme begins
Week 1 Programme ends + check-ins begin​
THE STORY BEHIND
With our name being inspired by a story in which one of the central characters is a smith, we decided we need a name that would inspire and help people understand what is happening.
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At the heart of every smith's workshop is the place where through hard work, they begin to forge their creations into a reality.
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This place is the forge.
SUPPORTERS



